Bárbara Palacios to be the New Face of Vanidades Subscription Campaign    

MIAMI , FLORIDA – Vanidades announced today its partnership with Bárbara Palacios Miss Universe 1986 will serve as spokesperson of Vanidades’ subscription campaign for the next three months and will be the beautiful face behind the new subscription campaign for the magazine that will launch in April. The campaign will include subscription coupons and a produced TV spot featuring the multi-talented and successful businesswoman. The TV commercial will air nationally on Univision Networks, including Telefutura and Galavisiόn.

As part of the subscription campaign, an exclusive jewelry piece created by Bárbara Palacios Design Co. will be given away to new subscribers as a premium. “We feel Bárbara Palacios truly represents the Vanidades woman”, says Marines Duarte, Group Publisher for the magazine. “Not only is Bárbara a successful entrepreneur, but she is also a family woman; a mother of two. She exemplifies true elegance and beauty; exactly what our Vanidades readers are all about.”

The new campaign will not only add momentum to Vanidades’ already increasing USA and Puerto Rico circulation base of 170,000, but introduce readers to Barbara Palacios’ wonderful line of jewelry, handbags and creams.

“I truly believe Vanidades is part a Latino woman proud” “Vanidades Magazine always has been in my home and now I have the opportunity to represent it in a wonderful promotion” “ We create an exclusive and delicate silver jewelry piece that I am sure Vanidades woman will love” says Barbara Palacios.

AboutVanidades
Vanidades is the #1 Spanish-language women’s beauty, fashion, and lifestyle magazine in the US Hispanic market. This unsurpassed level of success is due to the ever-famous sections that have been carefully written with exquisite style and quality, thereby making Vanidades a household item passed down from generation to generation. Vanidades offers sophisticated coverage on beauty and fashion, tasteful sections on decoration, extravaganzas, royalty, and desirable travel destinations around the world.

About Editorial Televisa
Editorial Televisa is a division of Grupo Televisa, the largest Spanish-language media company in the world. The 75 titles of the company, most of them leaders in their categories, are distributed in 19 countries throughout the Western Hemisphere.  These titles have a paid circulation of 8.2 million issues and a reach of 58 million readers. Some of the company's leading magazines are: Cosmopolitan en Español, Vanidades, Hispanic Magazine, Hispanic Trends, Poder USA, Harper’s Bazaar en Español, National Geographic en Español, Prevention en espanol, TVyNovelas, Tu Dinero, ESPN Deportes La Revista, and Maxim en Español.

About Barbara Palacios Design Co.
Barbara Palacios’ name has been famous in the fashion and beauty world ever since she was crowned Miss Universe in 1986. Barbara has started an exciting new business venture, with stores operations in South Florida. Barbara Palacios Design Company brand products include: Semi-precious stones, gold filled, silver, fashion jewelry, leather handbags and accessories, clothing accessories and Amazonia bath and body care line with moisturizing cream, oils and fresheners. Barbara’s products satisfy the modern woman who enjoys an active lifestyle while keeping up with the latest fashions at an affordable price.